As time goes on, the men’s grooming industry is expanding more each day. Just a decade ago, we used to believe that skincare and grooming products were only meant for women. But times have changed. Men are now embracing self-care more than ever before.

According to Statista, the global male market is expected to reach $90.1 billion by 2024, up from nearly $80 billion in 2022 and $84.7 billion in 2023. Moreover, it’s anticipated to hit $115.3 billion in 2028!

If you’re considering starting a business in 2024, private label men’s grooming kit and product is a very smart move. This new business can lead to sustainable revenues and profits in the long run.

In this blog, let’s unpack the men’s kit revolution, explore 8 men’s kits best-seller, and discover how to sell them for maximum profit.

The Men’s Kit Revolution

In the world of men’s grooming, things are changing big time. Thanks to Social Media and how fashion is always moving. It’s not about grabbing an old razor anymore – guys today want a whole grooming experience that fits their style.

Why is this happening?

It’s not just about looking good; it’s about feeling good. Platforms like Instagram and Pinterest are showing guys all sorts of styles, from slick haircuts to well-groomed beards, making grooming a way to express themselves.

Here’s the thing: the idea of what it means to be a guy is changing. The skincare game for guys has leveled up.

With influencers and celebrities setting the trend, there’s a whole array of grooming products to choose from, and a larger share in the market in 2024.

A golden opportunity to capture: Private Labeling

Private Label Men’s care products

Why Private Labeling Men’s Grooming Products?

Why is private labeling such a big deal in this grooming revolution? Well, it’s like the secret sauce that’s shaking things up. Private labeling is when one company (Basically private label manufacturers) makes stuff for another company to sell under its own brand. It’s like a win-win situation that’s changing the whole game.

Here’s why businesses are all about private labeling:

Customized Services

With private labeling, businesses can create products just the way they want. This includes using ready-made formulas, custom formulations, and unique packaging. It means crafting grooming products with special benefits that make them stand out in the busy market.

This way, businesses can offer something truly unique that fits their brand, thanks to personalized ingredients, formulations, and packaging choices.

Valuable Experiences and Resources

Private labeling lets businesses jump on the bandwagon of what people already love. Cooperating with a good manufacturer is like joining a winning team, tapping into existing demand for grooming products with proven benefits. Experienced manufacturer know the market trend and own best-seller’s formulation.

Competitive Pricing

Creating new products from scratch can be a bit like rolling the dice. Private labeling takes away a lot of that risk, offering a safer investment avenue without the uncertainties of starting from zero.

It allows businesses to benefit from competitive pricing models established by experienced manufacturers, ensuring a more stable and predictable cost structure.

Brand Recognition

Private labeling is a shortcut to becoming a recognized name. When people see a business’s name on high-quality, customized grooming products with clear benefits, it builds trust and loyalty.

Collaborating with a private label manufacturer brings the advantage of specialized expertise. Manufacturers like Awilke Branding, have an in-depth understanding of the grooming product landscape.

With a wealth of experience and a diverse client base, we possess valuable insights into market trends and consumer preferences. This familiarity allows us to guide businesses in selecting products that align with current demands, ensuring that the private-labeled grooming kits are not only high-quality but also tailored to meet market expectations.

8 Private Label Men’s Grooming Kits are Guaranteed to Sell Well

Speaking of manufacturing, a diverse range of Men’s Grooming Kits, all set for private labeling. You can effortlessly pick a product, and we’ll seamlessly integrate your brand’s identity into it, whether you prefer ready-to-use formulations or in-lab customization.

Now, let’s see which kits are going to dominate the men’s grooming market in 2024.

1. Ultimate Shaving Kit

Shaving kits are not just about a razor; they give you a whole set to upgrade your grooming game. Think top-notch shaving creams, after-shave colognes, powders, gels, and precision razors – all in one package. What makes them cool?

Shaving becomes more than just a daily task; it turns into a fancy experience. The creams make your skin super soft, and the whole thing feels like a little luxury treat.

Plus, these kits are versatile, making them a great choice for different grooming preferences. They’re not just a product; they’re an entire grooming journey ready to impress, making shaving kits a top pick among the private label men’s grooming kits set to make waves.

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2. Beard Grooming Kits

Beard grooming sets are like the rockstars of the grooming world, and for good reason. They’re not just about keeping your beard in check; they’re a complete grooming squad. Imagine getting all you need for a great beard – from awesome beard oils to handy combs and beard brushes – all in one set.

Those beard oils make your beard soft and cool, and these sets fit different styles, making them perfect for everyone. With Beard Grooming Sets leading the charge, your beard isn’t just groomed; it’s making a statement. Among private label men’s grooming kits, they take the lead and are set to create a buzz.

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3. Skincare Essentials Bundle

Skincare products have continuously been promoted as the ultimate choice, especially as men confidently prioritize skin care, contributing to increased product sales. The skincare bundles basically consist of facewash, scrub, cream and more.

The face wash cleans things up, the scrub adds a healthy glow, and the cream makes the skin feel fantastic. By private labeling skincare products for men, businesses can personalize the branding to match their unique vision and establish good brand authority.

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4. Men’s Hair Care Products

Men have a strong attachment to their hair. Hair loss is their greatest fear that hurts them more than a breakup! The fear of becoming bald at a young age keeps them awake at night. That’s why they never have a second thought before investing in quality shampoos, conditioners or other products.

This presents a very good opportunity for business owners. If they guarantee higher quality with their hair care products, they can easily capitalize on this opportunity and dominate the whole market.

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5. Hair Styling Sets

As mentioned earlier, men hold a profound emotional connection to their hair. Whether it’s getting ready for a job interview, a family dinner, a meeting or a date, whenever they find a mirror, they always check if their hair is on point. To ensure that, they’re always looking for different products to style their hair.

If you’re in business, you can stand out by creating your own brand of styling products like gels, powders, clays, and more. This not only makes your brand different from others but also helps you make more money.

By offering what guys need to style their hair the way they want, you can build a unique place for your brand and get more loyal customers.

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6. Deodorants

Deodorants- the trusty sidekick for men to stay fresh and confident throughout the day. Considering that men often sweat more than women and are frequently on the go, the demand for top-notch deodorants is ever-present. They become an essential part of men’s grooming routines, providing a refreshing touch.

Given this constant need, deodorants are poised to take center stage in men’s grooming kits, offering an excellent opportunity for private labeling.

By adding your brand’s unique touch to deodorants, you not only distinguish yourself in the market but also bring a burst of positivity and freshness to your customers.

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7. Personalized Grooming Kits

Creating a grooming routine that suits your style is super easy with Personalized Grooming Kits made just for men. These kits let you choose from lots of different products to make a kit that fits your style perfectly.

It’s like having your own set of tools for grooming, designed especially for the modern man. Whether you’re into skincare, hair care, or both, these kits let you build a routine that’s all about your unique style.

If you’re ready to dive deeper into the world of grooming and private labeling, here’s a high-ticket market waiting for you to explore.

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8. Travel-Friendly Grooming Kits

Now, let’s talk about men’s travel grooming kits – the perfect pals for staying sharp when you’re on the move. It’s like having a little friend in your suitcase. With mini shampoos and portable razors, these kits have everything to keep you sharp and fresh wherever you go. It’s not just about grooming; it’s about making sure you always look your best, even when you’re away from home.

Businesses can leverage this trend by private labeling men’s travel grooming kits. By customizing and branding these kits, businesses can tap into the high-demand market for convenient grooming solutions on the move.

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8 Ways to Effectively Sell Private Label Men’s Grooming Kits

Entering the world of private labeling is a strategic move, but effectively selling these unique grooming kits requires a nuanced approach. Here’s a guide on how businesses can maximize their sales:

Understand Your Target Audience

Adjust your marketing plans to match what your target customers like and how they live. Whether they’re busy professionals or people who love keeping up with the latest styles, understanding who you are selling to is super important. It’s like speaking their language and making sure your products fit perfectly into their lives.

Compelling Branding

Put effort into making your brand look and feel great. A cool logo, packaging that matches, and a good story about your brand can make your products stand out, even when there are many others around. It also builds trust and credibility. When your brand is solid, customers know exactly where their grooming kits are coming from – straight from your brand, not some middleman.

Educational Content

Provide informative content that educates your audience about the benefits of each grooming kit. Consider blog posts, video tutorials, or social media content that highlights the unique features of your products. You can also consider interactive content, like quizzes or polls, to make the learning experience fun. And don’t forget user-generated content, spotlight the real stories and experiences of your satisfied customers.

Strategic Partnerships

Team up with influencers, barbers, or grooming experts who align with your brand. Collaborate on content- maybe a grooming tutorial with a famous barber or a product review by a trusted influencer.  Their endorsement can significantly boost your credibility and expand your reach.

Leverage Online Platforms

Utilize e-commerce platforms, your own website, and social media channels to make your products easily accessible to a wider audience. Your website should be very smooth and user-friendly, so customers don’t have to play detective to find what they want. The same goes for social media; you need to carefully showcase your products.

Customer Reviews and Testimonials

Let your customers do the talking. Encourage and showcase customer reviews and testimonials, spotlight the real stories of people who’ve used your products and are really satisfied. This kind of positive feedback builds trust and encourages potential customers to try your products.

Limited-Time Offers and Promotions

Create a sense of urgency by introducing limited-time offers and promotions. For example:

• We’re offering 30% off for 72 hours.
• Use this coupon to get 20% off.
• If you order in the next 20 minutes, you’ll get free shipping, etc.

This can encourage potential customers to make a purchase sooner rather than later.

Exceptional Customer Service

Provide excellent customer service to build a positive reputation. You should always be there when your customer faces problems or has any complaints about your products.

If they are not truly satisfied, you should take that seriously and eventually offer them a refund or a discount on their next purchase. A satisfied customer is likely to become a loyal advocate for your brand.

Final Thoughts

In summary, for business owners eyeing the private label game in men’s grooming, 2024 is a golden opportunity. The Men’s Kit Revolution is in full swing, and private labeling is the key. It’s more than just a trend; it’s a transformative wave.

As a private label manufacturer, we support your journey into private labeling with a range of products crafted for the modern man.

Click here if you want to see all the products we offer.

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