Launching Your Global Brand by Creating a Men’s Skincare Line

While female-focused skincare brands have enjoyed substantial growth over the years, men’s brands are also gaining strong momentum over the last few years, which has been spurred even further by the impact of the global pandemic-induced lockdown. If you are interested in launching a global beauty brand, creating a men’s skincare line can work very well in your favor.

In this article, we will discuss why launching a global brand by creating a men’s skincare line can result in huge success.

Launching Your Global Brand by Creating a Men’s Skincare Line

1. Men’s skincare is a multibillion-dollar growth opportunity

The personal care market for men is expected to hit US$166 billion in 2022, according to Allied Market Research. Notably, approximately 40% of the men adults aged 18 – 22 have shown a growing interest in gender-neutral beauty products, based on research published by NPD. With young men becoming more aware of their self-grooming, hygiene, and body image, this channel is expected to play a significant role in the growth of the men’s beauty and skincare industry over the next decade. Therefore, if you are looking to launch a global skincare brand, then creating a men’s skincare line is a great option to capture a part of the multibillion-dollar growth opportunity.

2. Popular men’s line product

Some of the most popular men’s skincare line product includes cleansing gel, hydrating lotion, exfoliate, hair care, post-shave lotion, eye cream, deodorant, and hand cream, among several others. In addition to this, makeup beauty products have also gained strong momentum over the last few years globally. From eyebrow styling products to bronzing gel, the pandemic has accelerated the increasing focus on self-care, even in the men’s category.

3. Successful men’s startup beauty brand

Several entrepreneurs have started a successful men’s startup beauty brand over the last few years around the world. For instance, Ceylon, a line dedicated towards skincare for men of color, has enjoyed double-digit growth each quarter in the United States. Shaving brand Harry’s launched four more new products to supplement its skincare line. Heath London, in the indie space, has enjoyed growth of over 130% per year since its launch in 2018. All of these skincare beauty startups are continuing to enjoy high growth and are expected to maintain their growth trend over the next few years.

Final Thoughts

The beauty industry is one of the fastest-growing sectors even for the men’s category. Thus, if you are looking to create a global brand, launching a men’s skincare line of products is a great idea, as the sector is expected to post record growth over the next few quarters globally.